At ECAL, Lausanne on 26 April 2023.

Jan Tschichold’s The New Typography is a critical essay and an operative handbook that paved the way to modern graphic design.

«When language begins to break down a little bit, it becomes exciting and communicates in nearly the simplest way that it can function: you are forced to be aware of the sounds and the poetic parts of words».

Mapping Graphic Design History in Switzerland presents for the first time eleven selected essays on the production, mediation and consumption of graphic design artifacts and processes, as well as their respective discourses by authors from the German, French and Italian-speaking areas of Switzerland.