Unfrozen

Designing roles and competences of design researchers

Andrea Augsten, Co-founder of design : transfer, Bergische University of Wuppertal, D Daniela Peukert, Co-founder of design : transfer, Leuphana University Lueneburg, D

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A taxonomy was characterizing three roles for design in new product development is developed and explained. In the first role, design is explored as a functional specialism. The second categorization develops the role of design as part of a multifunctional team. The third role depicts the designer as process leader.

Currently design researchers are highly requested in interdisciplinary contexts of innovation. Besides global attention on design thinking, there seems to be a general need for experts on human-centered approaches and iterative working processes in innovation teams. Growing complexity requires designs that focus on peoples needs and socially robust solutions. The paper presents findings from a survey on roles and competences that are requested from design researcher in innovation teams.